We're entering into a new era of music where artists that are just not that lyrical are competing with artists that are lyrical, and they do so through strong production values that give not only catchier beats but also choruses that are more irresistible.
And frankly, there is nothing wrong with the rise in popularity of artists with weak lyricism.
To delve deeper into the issue and keep some consistency, I'll be focusing on lyricism in hip-hop. (and because other genres like pop have always been devoid of worthwhile lyrics.)
So it's no contest that new artists like Kendrick Lamar and Danny Brown outshine other artists like ASAP Rocky and Schoolboy Q when it comes to depth and personality in lyrics, and yet; artists like these are equally popular.
This is because each artists satisfies a different niche in the hip-hop world. While some may appreciate the turbulent struggles of coming up in the pseudo-ghetto neighborhoods of Compton as explored by Kendrick's lyrics, others may appreciate hype beats and progressive instrumentals that artists like Asap Rocky and Chief Keef have.
In fact, one of my favorite tracks off of Asap Rocky's album Long Live Asap is F**ckin' Problems because of the way it so unabashedly makes you want play it in your car with the windows rolled down while cranking the volume up when your car is at a stoplight so everyone else can "enjoy" it too. Surprisingly, I think Kendrick's verse in this song is the weakest; his reflective persona and usual lyrical brilliance does not play well into the hype of the track. It is even a bit cringe-y to hear him wastes his talents by saying "Girl, you know you want that d'ehhhhhhh."
Even Eminem, someone known for his lyrical prowess and flow has given into having a more production-driven album with MMLP2, which had a very lackluster showing with very bland lyrics. Ex: "This is your jam, unless you got toe jam." Even with his most technically proficient song Rap God, which boasted the classic Eminem confidence and braggadocios behavior, was lyrically terrible: with an inside-line about some hip-hop dispute between Fab and Ray-J and that set of bars which end every line with "lookin' boy".
I don't want to sound like a hipster, but compare this to some of the older works of Eminem. Bad Guy, which is supposed to be the MMLP2 follow-up to the critically acclaimed MMLP song Stan (which is also my all-time favorite of Eminem's), falls short because through weaker lyrics, it does not give the same emotional investment into the character that Eminem is trying to portray. Even one of hip-hop's most timeless artists, one who has has remained a prominent figure of hip-hop, has switched to a more production-driven style, and remained extremely popular as a result.
Eminem's Stan
Fundamentally, appreciation to music is appreciation to sound. It's only been a very modern concept to appreciate music for the depth and integrity of the meanings behind those sounds. While I appreciate lyricism and understand the merits behind it, I believe it's pretentious and asinine to argue that artists that do not have strong lyricism should not be as popular as those that do. Seriously, if you want to find some deep enlightenment or some epiphanous inspiration for your next Disney script send-in, you might be better off reading a book. But if you want to enjoy yourself to infectious rhythmic beats and head-bobbing sounds, then music is definitely your way to go.
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